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Friday, May 10, 2013

Nokia announced new Asha 501 with new Asha OS, slated to release in June for around Rs.5400.

The Finnish mobile manufacturer has introduced the first of its new lineup of Asha smartphones, Asha 501, featuring a revamped design philosophy, and a brand new OS, in hopes of revitalizing its struggling smartphone ambitions.

As expected, Nokia in New Delhi unveiled the Asha 501, the first of a 'new' family of Asha smartphones. Today’s image leaks of the smartphone were spot on – the design philosophy for the 'new' Asha family is aping that of the Lumia series. It initially debuted with the Asha 311 and the other full touch Asha phones, now it has been re-hauled with more UX elements from the N9′s Meego user interface, complete with the double tap to wake gesture and the minimalistic homescreen setup.

The Asha 501 is the platform lead device for the new ‘Nokia Asha software platform 1.0’, based on Smarterphone’s OS, a company Nokia acquired back in 2011. Unfortunately, this does mean Nokia will have another nascent ecosystem on its hands again, and will be releasing SDK/APIs for developers soon. But the compatibility with Java ensures that S40 apps from the Nokia Store can be easily ported.

With just 64 MB RAM (coupled with a proprietary OS), the Asha 501 certainly seems like a throwback to the budget smartphones of yesteryear. The Slam sharing feature is also here, using Bluetooth to share data with a bump. Nokia is also taking up the Xpress browser on the Asha 501, offering cloud-compression, with a trending news-reading feature called Xpress Now. The Xpress browser can actually minimize data consumption upto 80% using server side compression.

The new Asha OS has a Fastlane feature, which users can access with a swipe, displaying all recently accessed aspects of the phone, from apps to contacts to messages, allowing users to quickly jump between their most commonly used features. It is built rather well, utilizing a unibody design with a removable shell.

Specifications:
  • 3 inch (320 x 240 pixels | 256k colors) TFT display with hardened glass
  • Available in Single SIM or ‘EasySwap’ Dual-SIM models
  • 1 GHz processor | 64 MB RAM
  • 3.2 MP camera
  • 128 MB of internal memory | 32 GB expandable (with 4GB card free in the box)
  • WiFi 802.11 b/g, Bluetooth v3.0 with EDR, and FM radio (No 3G)
  • Dimensions: 99.2 x 58 x 12.1 mm | Weight: 98 g
  • Dual SIM (with one slot capable of hot swap)
  • 40 EA Games (worth Rs. 4090) downloadable from Nokia Store for free
  • Available colors  Bright Red, Parrot Green, Cyan, Lemon Yellow, White and Black
  • 1200 mAh battery with up to 17 hours of talktime and standby times of 48 days (single-SIM) and 26 days (dual-SIM)
The Asha 501 comes pre-installed with some major apps, like Facebook and Twitter. It will start shipping in June, and has been given a suggested price of $99 (roughly Rs. 5,400) before taxes and subsidies. The Asha 501 will be made available in more than 90 countries from approximately 60 operators worldwide!
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